Privacy Policy

We take your privacy seriously and this privacy statement explains how SHOPANNIE (collectively, “we,” “us,” or “our”) collects, uses, shares and processes your information.

Section 1 - Collection and Use of Personal Data

Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.

Section 2 - Promoting Safety and Security

We abide by the principles of legality, legitimacy, and transparency, use, and process the least data within a limited scope of purpose, and take technical and administrative measures to protect the security of the data. We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services.

Section 3 - Categories of Personal Data We Collect

We collect information that identifies, relates to, describes, or can reasonably be linked with you. The categories include:

• Information You Provide Directly
  • Identity information: name, username, date of birth (if provided)
  • Contact information: email address, phone number, billing and shipping address
  • Account credentials: password and login information
  • Payment information: credit/debit card numbers, payment tokens, billing details
  • Communications: customer support messages, chat transcripts
•  Information Collected Automatically
  • Device information: IP address, browser type, operating system, device ID
  • Usage data: pages visited, clicks, time spent, referring/exit pages
  • Location data: approximate location via IP address or device settings
  • Log data: diagnostic information, security logs
• Information from Third Parties
  • Payment partners (e.g., Stripe, PayPal)
  • Analytics (e.g., Google Analytics)
  • Social media platforms when you interact with our accounts

Section 4 - Legal Basis for Processing

We process personal data under the following legal grounds:

• Contractual necessity
  • to process orders, payments, and service provision
• Legitimate interests
  • fraud prevention, business analysis, service improvement
• Consent  
  • cookies, analytics where required
• Legal obligation
  • tax, accounting, and regulatory requirements

Section 5 - How We Use Your Personal Data

• To Provide and Improve Our Services
  • Processing orders, payments, and confirmations
  • Managing your account and preferences
  • Analyzing performance and improving functionality
• Communications
  • Order and shipping updates
  • Customer support responses
  • Service updates and policy changes
• Safety and Fraud Prevention
  • Detecting suspicious or illegal activity
  • Preventing fraud and protecting users

Section 6 - Cookies and Tracking Technologies

We use cookies and similar technologies to enable website functionality, personalize content, analyze traffic, and measure advertising effectiveness.

Types of cookies we use:strictly necessary cookies,performance/analytics cookies and functional cookies.

You may manage cookie settings through your browser or device preferences.

Section 7 - How We Share Personal Data

We may share your information with trusted partners who assist in operating our business:

• E-commerce platform providers
• Payment processors
• Logistics and shipping partners
• Analytics service providers
• Customer support and communication tools

We don't sell or share personal information with third parties for their independent marketing purposes.

Section 8 - International Data Transfers

Your information may be transferred to countries outside your jurisdiction, including the United States, where data protection laws may differ. We ensure appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions as required under GDPR/UK law.

Section 9 - Data Security

We implement technical, administrative, and physical measures designed to protect your information from unauthorized access, loss, or misuse. Despite these measures, no transmission method is entirely secure, and we cannot guarantee absolute security.

Section 10 - Data Retention

We retain personal data only as long as necessary for the purposes described in this Privacy Policy, including:

• Order & transaction records: up to 18 years (legal obligation)
• Account information: until account deletion
• Marketing data: until you withdraw consent
• Security logs: minimum period required for system safety

Section 11 - Your Rights 

You may exercise the following rights at any time:

• Right to access and obtain a copy of your data
• Right to correct inaccurate information
• Right to delete your data (“right to be forgotten”)
• Right to restrict or object to processing
• Right to withdraw consent
• Right to data portability

To submit a request, please contact us.

Section 12 - Children's Privacy

Our Services are not intended for individuals under 18 years of age, and we do not knowingly collect children’s data. If we discover such collection, we will delete the data promptly.

Section 13 - Third-Party Websites

Our website may contain links to third-party websites that are not affiliated with us. We are not responsible for the content, privacy practices, or policies of such websites. We encourage you to review their privacy policies before engaging with them.

Section 14 - Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or business practices. Your continued use of the Services constitutes acceptance of the revised policy.

Section 15 - How to Contact Us

For privacy questions, data requests, or concerns, contact us at [email protected].